OUR GROWING
MEDIA NETWORK
Mercato is pioneering a new way for brands and retailers to engage their audiences using a proprietary digital signage software built specifically for retail media and puts the control in the brand/retailers hands. It enables brands and retailers to deliver advertising direct to consumer in the path to purchase and create revenue streams while doing so.
MERCATO DATA
DOME
Mercato Data is delivered via 4G custom Data Domes which can support retailers to understand customer flows and provide insight into audience profiles.
Enclosure is 100% derived from renewable castor beans to advanced bio-circular materials by Arkema.
MERCATO DIGITAL PUBLISHING
Mercato Digital Publishing is a proprietary content dispatch system which automates delivery of campaign artwork across multiple communication platforms.
BRANDS WE'RE PROUD
TO WORK WITH
EXECUTIVE TEAM
Vanessa’s experience is in start-ups. She founded Mercato in 2018 to deliver niche digital screen, automated marketing and data software solutions. Prior to Mercato, Vanessa headed up Benie software, a digital marketing software solution that powers systems for groups including Tabcorp, BUPA and News Corp.
VANESSA ROBB CEO
SAM RADWAN CHIEF PRODUCT AND TECHNOLOGY OFFICER
MATT BANNON HEAD OF ENGINEERING
Sam spent three years at Amazon headquarters in Seattle where he was Senior Technical Program Manager for Kindle, driving the global Kindle app releases. Before Amazon, Sam was Head of Product and Technology at Big Red and Product Manager at iSelect. He has built and implemented complex digital transformation projects for global organisations across APAC, US and MENA – including News Corp, Bupa, Tabcorp, Charles Schwab, Memac Ogilvy and M&C Saatchi.
Matt comes to Mercato from EonX, a leader in the Australian Fintech sector, where he led several teams of full stack developers overseeing critical project deployments across major banks and insurance companies. He has been integral to the design and integration of fraud detection systems. Matt is responsible for leading the development and system architecture across Mercato’s flagship products.
MEL WYNESS CHIEF MEDIA AND OPERATING OFFICER
Mel brings 20 years’ of agency and media experience in Adelaide, London and Melbourne. In Australia Mel has been the Director of Marketing at Nova Entertainment and Head of Create, the broadcasters client strategy division before moving to Carat as a Client Director. She was Marketing Project Manager with Coca-Cola Company in the UK working across projects such as the SATC Selfridges Collection, the Championship League Partnership and the James Bond Collaboration.
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MERCATO GROUP PTY LTD
VIC 25 St Edmonds Road, Prahran, Victoria, 3181 Australia
NSW Office 18 – Habitat, 2 Porter Street, Byron Bay, New South Wales 2481 Australia